Father’s Day Emails: Subject lines, Templates & Examples [2025]

“What do lobsters do on Father’s Day? Shellabrate their dads.”

Lobster or not, Father’s Day is the perfect time to show appreciation to incredible dads in our lives—the ones who can make even the cheesiest jokes sound hilarious. For businesses, sending Father’s Day emails is more than just a marketing strategy; it’s a way to connect with customers on a personal level and boost engagement, loyalty, and sales.

Father’s Day is celebrated at different times around the world. In the US, the UK and Canada, it’s on the third Sunday of June. Knowing when this celebration takes place based on your customers’ location will let you craft timely and relevant campaigns to meet your goals.

In this guide, you’ll find valuable resources to create Father’s Day email campaigns that convert, including subject lines, templates, and best practices. Plus, explore email examples from notable brands to get inspired.

Why You Should Send Father’s Day Emails

While Mother’s Day has been celebrated for many years with zest, Father’s Day is increasingly gaining ground and popularity. And it makes sense; we owe a lot to our father figures and want to honor them, too.

Here are some Father’s Day stats that can’t go unnoticed to businesses:

• The average expected spending person in 2024 reached $189.81.
• The top five Father’s Day gift categories included special outings ($4.5B), clothing ($3.5B), gift cards ($2.9B), electronic ($2.4B) and personal care items ($1.6B).
• 50% of consumers shopped for their fathers or stepfathers, 26% for their husbands, 10% for their sons, 8% for brothers, 8% for friends, and 6% for grandfathers.
• Many consumers purchased Father’s Day gifts online (42%), while other popular choices included department stores (38%), discount stores (24%), specialty stores (22%) and local businesses (19%).

The numbers have spoken; eCommerce, retail, and other businesses with great Father’s Day gift options should add this special day to their email marketing calendars to increase seasonal sales.

Popular Father’s Day Email Campaign Types

What type of emails can businesses share with their audience to celebrate Dad’s Day? Here are some suggestions catering to different business goals, such as boosting sales or brand awareness:

• Father’s Day gift guides
• Product recommendations
• Father’s Day sales
• Storytelling campaigns
• Interactive emails
• Last-minute gift ideas

Find what campaign suits your audience’s needs the most and can elevate your business at the same time. For instance, if you’re a small business owner, sending a gift guide might be easier than running a flash sale. Plus, adding storytelling elements with an emotional appeal can show your business values.

Best Father’s Day Email Subject Lines

Ready to craft your next Father’s Day email? First, you need an appealing subject line to boost open rates and maximize your conversion potential. Here are some compelling suggestions for different purposes:

Want to ensure that your subject line will attract your target audience? Use an AI writer to find the best version based on your industry and campaign goal. Make sure it’s up to 40 characters to be readable on all devices.

Father’s Day Email Templates to Save Time

You don’t need to spend hours designing and drafting the perfect email to make dads’ hearts feel warmer. Use premade templates from email marketing services like Moosend or design tools such as Stripo to spot a design that suits your needs.

Here are five customizable ready-made emails to save time–one HTML and four plain text versions for different purposes. To get Moosend’s template, log in to your existing account or request a 30-day free trial.

Moosend’s Father’s Day HTML template

Hop on the drag-and-drop editor and customize the template to suit your brand style. You can also add product blocks and a countdown timer to instill a sense of urgency:

Customize this

Father’s Day special offer email template

Subject line: Enjoy a special Father’s Day discount!

Hi [Recipient’s Name],

Father’s Day is just around the corner, and we’re ready to celebrate amazing dads in our lives. Whether he’s a dad joke cracker or a DIY master, we’ve got something unique to show them your appreciation.

For a limited time, enjoy a special 20% discount on all our products! Use the code DAD20 at checkout to make this Father’s Day extra special.

This offer is only valid until [End Date]. Shop now and make this Father’s Day one to remember!

[Add CTA button]

Best regards,

[Your Company Name]

Father’s Day Gift guide email template

Subject line: The perfect gift for dad

Hi [Recipient’s Name],

Father’s Day is fast approaching, and it’s time to find the perfect gift to show your appreciation. Here’s a collection of handpicked items to make him smile widely:

Dad’s Essentials

📱 Tech Gadgets: From smartwatches to noise-canceling headphones, find the best gifts for the tech-savvy dad.

👕 Fashion Picks: Find stylish apparel and accessories that he’ll love.

🍤 Gourmet Treats: Indulge his taste with gourmet snacks, coffee, and more.

Don’t wait—shop now and make this Father’s Day unforgettable!

[Add CTA button]

Best regards,

[Your Company Name]

Father’s Day appreciation email template

Subject line: Celebrating the superheroes in our lives

Hi [Recipient’s Name],

“What does the pig give his dad for Father’s Day? Lots of hogs and kisses.”

As Father’s Day approaches, we want to take a moment to honor the incredible dads who make our lives so special—and fun.

To all the dads out there, thank you for being our superheroes. Your love, guidance, and endless support mean the world to us. You inspire us every day with your strength, wisdom, and dedication.

From all of us at [Your Company Name], we wish you and your family a wonderful Father’s Day. Thank you for being a part of our community.

Happy Father’s Day!

Warm regards,

[Your Company Name]

Father’s Day last call email template

Subject line: Last call for Father’s Day gifts ⏳

This is your last chance to find the perfect gift for the incredible dads in your life. Don’t miss out on making this day unforgettable!

Enjoy a 15% discount on all Father’s Day gifts by using code DAD15 at checkout by the end of [Date].

[Add CTA button]

Happy Father’s Day!

Warm regards,

[Your Company Name]

8 Inspiring Father’s Day Email Examples

Wondering what a successful Father’s Day email looks like? We gathered examples from excellent brands for different purposes to get a better grasp. Plus, we explain why we chose them to help you replicate the ideas that resonate with you successfully:

Cometeer’s special discount email

Subject line: Upgrade Dad’s Coffee Ritual

Cometeer created a unique email campaign with the perfect gift idea to surprise dads–yes, coffee–including a flash sale to motivate subscribers to move to checkout faster.

Why we liked it:

• They wrote engaging and time-sensitive copy, using phrases such as “limited-time offer” and “don’t miss out” to create a sense of urgency.
• They displayed a great customer testimonial describing Cometeer’s products better than a strong competitor to build trust.
• They built a beautiful email design, making each section–including call-to-actions– easy to spot.

2. YETI’s free shipping email campaign

Subject line: Free Shipping for Father’s Day

Free shipping is a common incentive for customers who want to shop dad’s favorite products but need a stronger push. YETI adopted that tactic to boost their seasonal sales, with hand-picked items for Father’s Day.

Why we liked it:

• The subject line reflects the content perfectly, motivating interested subscribers to open it.
• They added spot-on product recommendations, focusing on the benefits dads will reap when they receive those gifts.
• They included a gift guide for subscribers who want to explore more, inviting them to find the “perfect gift for Dad.”

3. Postable’s last-minute Father’s Day email

Subject line: Send Those Father’s Day Cards! 👔

Postable gave a last chance to late shoppers to buy special cards and wish “Happy Father’s Day” to their loved ones.

Why we liked it:

• They shared a generous discount to motivate last-minute shoppers to buy.
• They created a simple design that grabs the reader’s attention straightaway.
• They added more information above the footer on when to buy to ensure that cards arrive on time.

4. Hestan gift card email

Subject line: For the father that has it all…

Want to help last-minute indecisive customers make a choice? Hestan shared their gift cards to please dads who’re into culinary products and cooking and give them the freedom of choice:

Why we liked it:

• The subject line is catchy and can grab the attention of people who haven’t found the best gift for their dads yet.
• The CTA buttons pop out from the rest of the text, making it easy for readers to find it.
• They included images of delicious-looking meals prepared with their products, making this choice more attractive.

5. Withing’s Father’s Day gift guide

Subject line: The cure for Father’s Day gift blues

Fatherhood and passion for gadgets usually go hand in hand. So instead of disappointing them with another pair of socks or mug, Withings shared best gift ideas in collaboration with Nokia.

Why we liked it:

• The subject line and email added an interesting humorous twist that stands out from similar campaigns.
• They added product recommendations for different dad types, such as fitness freaks or data-driven, to find the best gifts.
• The “Buy now” call-to-action buttons create a sense of urgency.

6. Hawthorne Father’s Day product bundles

Subject line: Meet our all-new dad bundle

Hawthorne created a personalized, interactive email to help subscribers find the best product bundles to celebrate Father’s Day.

Why we liked it:

• They wrote a brief description for each category to find the best dad gift idea based on hobbies or style.
• They added minimalistic visuals in each category and combined the color of the visual with the CTA button–a very detail-oriented approach.
• They included a quiz to help indecisive customers find the best bundle for their fathers.

7. Tuft & Needle’s Funny Email

Subject line: The one with the dad jokes.

Tuft & Needle created a simple but hilarious email with a compilation of dad jokes and a surprise for those who have the guts to read them all.

Why we liked it:

• They implemented something fun and unique to stand out from similar emails.
• They nailed their copywriting efforts and highlighted their brand’s authenticity to attract like-minded customers.
• They added a hyperlink above the email footer to promote their ongoing sale.

8. Fly By Jing’s opt-out emails

Subject line: Opt out of Father’s Day?

Not all subscribers are interested in celebrating Father’s Day, let alone landing on an overflowing inbox of unwanted emails. Give them the opportunity to manage their preferences and unsubscribe from those emails like Fly by Jing.

Why we liked it:

• The subject line is clear, helping the reader understand what this email is about.
• They wrote thoughtful copy explaining why they sent this option and what subscribers can expect once they unsubscribe from this list.
• The “Opt out” CTA button is easy to spot.

Tips for Perfect Father’s Day Email Marketing Campaigns

Crafting a great email design and copy and combining it with an attention-grabbing subject line can work magic. But sometimes you need more to meet your email goals. Competition will be high those days, so here are a few actionable tips to boost your Father’s Day email performance:

• Send special gift ideas and explain why customers should buy them–product bundles are also a popular option.
• Plan exclusive offers and send time-sensitive email workflows to create a sense of urgency and boost your sales.
• Use segmentation to send more personalized emails, especially if you target customers who celebrate Father’s Day in different countries.
• Add an emotional appeal to your message by adding heartwarming stories or quotes about fatherhood to make your emails memorable.
• Use social proof to earn your readers’ trust faster and secure the quality of the promoted products.
• Ensure responsiveness for all devices by using mobile-optimized templates to secure an optimal user experience.
• Cross-promote between marketing channels to maximize your reach and boost sales and brand awareness.
• Let users opt out to reduce spam complaints and unsubscribes and secure a good user experience.

You know your audience better than anyone else. Think of tactics that have worked for you in the past and apply them mindfully based on your Father’s Day business goals.

Cheers to Heroic, Unstoppable Dads

Take a pause and think for a while: What’s the best memory you have with your dad? Bring it to your mind and once the emotions kick in, find the right words to make your readers feel the same.

After all, no matter how many tactics you apply, an authentic message will always make a difference, especially for celebrations like these. Happy Father’s Day!