When welcoming someone online, we should not forget our manners! Put together a welcome email sequence to introduce your new subscriber to your brand, the brand personality, and the products/services it offers.
The recipe works as follows: every time a user signs up, the trigger is automatically activated and a welcome email sequence begins. The sequence allows you to go into more detail regarding various aspects of the brand which may include a warm welcome, a reminder to whitelist your email address, information about the frequency of your emails, as well as a link to the unsubscribe page.
Entice the people on your mailing list to take any action that helps your audience and your brand increase affinity. You may ask them to follow you on social media, register for a webinar, explore some of your website content or take practically any action you may consider important when you welcome a new subscriber to your list.