Real-time data can be leveraged to your brand’s benefit for upselling / cross-selling. Weather conditions can be important to businesses selling seasonal goods or various product lines.
This automated workflow recipe is triggered when someone makes a purchase. Following their purchase, the customer will receive the most appropriate upsell or cross-sell option based on the weather conditions in their area.
Upgrade your upselling /cross-selling effectiveness with this pre-built marketing automation. When a user makes a purchase from your eshop for the first time, they will receive a product suggestion which will be different for diverse weather conditions. If, on the other hand, they are a repeat buyer, they will receive the regular thank-you email that you have set up.