Moosend got an exclusive interview with the Father of Spam, about email marketing, the first email campaign ever and… spam, of course! Interview: Dora Pavlidou If you think about it a little bit, you will come to realize that the most difficult thing of all, nowadays is: -t . . .
One of the first priorities of an Email Marketer is to keep his subscribers happy and reduce spam complaints. Spam complaints hurt your company’s reputation, so next time you try to reach your subscribers’ inbox, your messages “hit” the spam folder. Here you will find a few . . .
Target: Inbox But actually, if your server does not have a good “reputation” as we say, your e-mails will end up in your recipients’ spam folder. It takes a moment to destroy ones reputation, and ages to rebuild it, if it happens. If your company has sent suspic . . .
During last years , many newsletter end email marketing consultants insist that SPF and DKIM signing methods, are necessary requirements for achieving better newsletter readability scores. But are these methods a “holy grail” for this? The short answer is NO! And let us be . . .