This article will be a lot about neuroscience and we hope you will enjoy it. One of the most basic segmentation criteria most of the brands do not attempt to apply is gender. Fortunately there is rich research activity around this topic which we enjoyed studying in order to . . .
The majority of small businesses today use email marketing to connect with their customers. In fact, email marketing has become the most essential part of talking online directly and unfiltered to your customer base. We believe that Moosend is a fantastic tool to hel . . .
We are happy to introduce an enhancement to our world-class segmentation feature, the option to bring together “Fields from another mailing list” which enables cross-list Segmentation filtering. With cross-list segmentation criteria you can segment the contents of a mailing . . .
Political marketing is by far one of our favourite topics here in Moosend, not only because it includes lot of psychology and neuroscience but also because of all the goofs that give us moments of great laughter and joy. We thought it would be interesting and well timed to . . .
Participating at the Email Insider Summit, organized by Mediapost, during the past week was a great experience. We were invited to participate in a panel discussion about Inactive Subscribers, during the first day of the event, under the moderation of Kath Pay from Plan to . . .
The List Segmentation possibilities we offer through our platform, set Moosend’s Unique Selling Proposition. You have so many criteria to choose from, in order to narrow your target audience, so you can drill down deep into your list’s attributes. When you are called to set . . .
We are happy to announce that a new release of Moosend is live, with some very interesting and helpful features and improvements. Learn here how to use them, to upgrade your email marketing strategy! You are now able to perform an A/B Split Testing, which will help you test . . .
Needless to say how important it is to segment your list before you try to send your newsletter. The truth is that segmenting your list will not bring you more opens or clicks. When you want to talk about football, either you send your message to all your recipients or to h . . .