At the end of the previous week Gmail made some changes in its image caching that affect how most ESPs count the Open Rate. A few months ago, we analyzed the problems in Email Opens with the new Gmail tabbed Inbox. It seems that campaign reporting with Gmail users is a myst . . .
When we asked from our development team to drill down to data from all campaigns sent this year by our customers, to see some trends which concern the devices that users prefer to read their email newsletters, we kind of anticipated the results. Data came to confirm what we . . .
Converting email Opens to Clicks or, in other words, increasing Click Through Rate, is quite a serious task for a marketer. Click Through Rate is a much more accurate metric to measure email engagement, when compared to Open Rate. In case you are sending campaigns with high . . .