What Coca-Cola, Apple, and Nike have in common is that they knew exactly how to build a brand that consumers would love! Do the words “brand building” scare you? Do you look at Amazon and McDonald’s and think: How can I build an equally strong brand that people will l . . .

If you could ask the business genie for one wish, what would that be? To give you a tool that will help you stay connected with your audience while strengthening your marketing strategy, I guess. (Reading minds is just another service I offer.) Well, we ain’t no genie . . .

The majority of modern consumers spend five to six hours on their phones daily and marketers need to take advantage of that by using mobile deep linking. Things are drastically changing every year and it’s apparent that we do everything on our phones, whether it’s work-rela . . .

What is a webinar? Is webinar marketing the missing link to better lead generation and nurturing? Time to find out! Webinars are among the best marketing tools to get direct access to a market of new customers who have raised their hands and want to hear about what you have . . .

Hey you, CMO! With 2020 still rocking us like a hurricane (to put it mildly), you might be wondering what else is in store for your business. Well, I ain’t no fortune teller, but I can tell you a thing or two that I learned from reading this week’s the Times Rac . . .

Long ago, retail marketing was simple, like stealing candy from a baby. Then, everything changed when digital marketing appeared! Don’t worry! This isn’t the story of how retail marketing went down, but how you can combine it with digital marketing to take your . . .

Motivational quotes from successful people – philosophers, politicians, scientists, or entrepreneurs – can become safe anchors through hard times. Words build worlds, help us process our emotions and create new meanings for what life beholds. So if you feel stuc . . .

Motivational quotes from successful people – philosophers, politicians, scientists, or entrepreneurs – can become safe anchors through hard times. Words build worlds, help us process our emotions and create new meanings for what life beholds. So if you feel stuc . . .