They say that devil's in the details and this devil is costing you money. By setting up your buyer personas following this step-by-step guide, you can increase your brand loyalty and secure higher ROI in the long term. This is how.

Running your own business is one of the most fulfilling things you can do as it will offer you flexibility and independence. But what happens when you find an amazing idea but don’t know where to look for money to materialize it? Well, finding funding is essential to making . . .

Nowadays, consumers set multiple criteria to decide which brands to support. Many opt for businesses that, apart from the product quality they offer, have put corporate social responsibility (CSR) and cause-related marketing on top of their initiatives. Let’s see some relev . . .

Developing a marketing strategy is an essential part of every successful business plan. To create one, you need to familiarize yourself with some of the most popular marketing channels out there, including online and offline. Does this sound like a lot? Today we will cover . . .

Online marketing is one of the most popular forms of promoting your business or start-up using digital marketing channels such as SEO, email, social, ad campaigns, and so on. Compared with traditional marketing, it offers you the chance to reach a wider audience, regardless . . .

What is neuromarketing and how can marketers apply it to boost their brand and promotional campaigns? In this guide, we’ll walk you through this sophisticated marketing field in simple steps. Consumer behavior is a puzzle itself. Human brains are so complex that it gets har . . .

As the wonderful time of the year is just around the corner, we collected the top Christmas marketing stats and shopping facts to help you craft a successful holiday marketing strategy. In this post, you’ll find Christmas stats on retail, eCommerce, email marketing, consume . . .

If you want to improve your marketing efforts and deliver personalized experiences to customers, then demographic segmentation should be one of your go-to tactics! Marketers aim to understand the needs and wants of their target market to successfully promote their products . . .