EasyJet has become, after 25 years in the airline business, something more than just an airline-now a household name, the brand used a little more than just offers: Email personalization was what helped the brand spread its wings! The aviation industry was an industry that . . .

Who launched a new feature that integrates video into your email campaign and is the best and comes forth to help you make the best of all of the newest email trends before you even have the chance to realize that you need some innovative moves? That’s right, it’s Moosend! . . .

A/B testing. Somehow you know you need it. But have you ever thought about the actual reasons it is an absolute marketing strategy game changer? The obvious ones are that it boosts your subscriber opt-in rate, improves conversions and skyrockets your online sales. And we . . .

It is with great excitement that we announce the official launch of our latest artificial intelligence endeavour: Refine. Get ready to finesse your subject lines like a pro. Let’s see how! What is Refine? Refine is here to revolutionize the way you write subject lines . . .

Campaigns are now categorized into 3 main types Upon selecting to create a new campaign, you can now select the type for your campaign. The first two types, as you are already aware of them, are the Regular Campaigns and the A/B Split Campaigns. A newer addition is the Auto . . .

I’m sure you came here looking for an excellent free SMTP server to send transactional emails to your recipients. But wait a minute! What’s an SMTP server, and why do you need it? If this is the first time you hear about it, let me reassure you that it’s nothing too complic . . .

Figuring out how to build an email list from scratch may seem daunting, especially if you’re planning to do it fast and efficiently. However, it’s definitely worth putting in the work early on since your email list is going to be your most important investment. Targeting yo . . .

An unsubscribe button is your subscribers’ “way out” of your newsletters. You certainly did not wish for things to get to that, but sometimes they do. I like to do some soul-searching every time I send a newsletter and get a few unsubscribes. Like, where d . . .