Published by sophie|08/01/2021
An abandoned cart email is a sad kind of email when you first think of it. You feel rejected. You feel like you’re not good enough for your audience. “What went wrong”, you keep asking yourself while fidgeting in bed. Well, I’ve got news for you. Sleepless nights are over. . . .
Published by Sarah Papadopoulou|25/11/2020
BIMI, BIMI, BIMI… I’m sure you’ve heard about it at least once. But what is BIMI exactly? Time to find out! Almost 18 months ago, I heard during an M3AAWG event (Kudos to my M3AAWG fellows) about BIMI. And then I started a little research about it. Before . . .
Published by Sarah Papadopoulou|12/11/2020
Do you want to learn more about Dmarc? Excellent! Let’s start with the DKIM and SPF first. I am sure you hear a lot from our support and deliverability teams about how two of the factors that affect deliverability are SPF and DKIM. And I’m also sure that these words sound l . . .
Published by Sarah Papadopoulou|21/08/2020
Wondering if this post is for you? Of course, it is, especially if your mailing list has more than 200.000 subscribers! Bur first things first. What Is IP Warm-up? IP warm-up is the process of establishing a reputation for a new Internet Protocol address (IP), or an IP that . . .
Published by Sarah Papadopoulou|21/08/2020
Oh no, the most terrible thing just happened. Your newsletter ended in the spam folder! Before panicking let’s see the 2 reasons behind this: 1. The recipient’s email server did it! There are many different factors that can cause that issue ( sender’s reputation, cont . . .
Published by Yannis Psarras|15/01/2018
You’ve spent time building a targeted email list. Your creative team has drafted an awesome email. The problem? Your email deliverability. If an email ends up in the junk folder, then did it ever even exist? For your customer, the answer is no. But don’t worry. In this guid . . .
