Apart from following email marketing best practices, an IP reputation check is essential to monitor and improve your email deliverability. If this is all Greek to you, this guide will enlighten you on: what IP reputation is and why it is important some of the best IP reputa . . .

Most marketers share a common fear; seeing their amazing email campaigns ending up in the recipients’ spam folders. If you are in the same boat, an email spam checker will be game-changing for you. Here, we’ll introduce you to email spam testing tools to find the way to you . . .

BIMI, BIMI, BIMI… I’m sure you’ve heard about it at least once. But what is BIMI exactly? Time to find out! Almost 18 months ago, I heard during an M3AAWG event (Kudos to my M3AAWG fellows) about BIMI. And then I started a little research about it. Before . . .

Do you want to learn more about Dmarc? Excellent! Let’s start with the DKIM and SPF first. I am sure you hear a lot from our support and deliverability teams about how two of the factors that affect deliverability are SPF and DKIM. I usually call SPF and DKIM “your e-signat . . .

Wondering if this post is for you? Of course, it is, especially if your mailing list has more than 200.000 subscribers! Bur first things first. What Is IP Warm-up? IP warm-up is the process of establishing a reputation for a new Internet Protocol address (IP) or an IP that . . .

Catastrophe struck and your precious newsletter was flagged as a spam email (it was sent to the spam folder)! Before panicking, let’s see the 2 reasons behind this: 1. The recipient’s email server did it! There are many different factors that can cause that issue (sen . . .