Political marketing is by far one of our favourite topics here in Moosend, not only because it includes lot of psychology and neuroscience but also because of all the goofs that give us moments of great laughter and joy. We thought it would be interesting and well timed to . . .
Participating at the Email Insider Summit, organized by Mediapost, during the past week was a great experience. We were invited to participate in a panel discussion about Inactive Subscribers, during the first day of the event, under the moderation of Kath Pay from Plan to . . .
During our conversations with customers, we often discover that the most inspiring part of the email campaign design for them is when they all come together to decide which version of their newsletter would be more appealing to their clients. They find it difficult to predi . . .
Converting email Opens to Clicks or, in other words, increasing Click Through Rate, is quite a serious task for a marketer. Click Through Rate is a much more accurate metric to measure email engagement, when compared to Open Rate. In case you are sending campaigns with high . . .
We are happy to announce that a new release of Moosend is live, with some very interesting and helpful features and improvements. Learn here how to use them, to upgrade your email marketing strategy! You are now able to perform an A/B Split Testing, which will help you test . . .