Have you been working on your strategy for this year’s Holiday season? Perhaps some of you have already begun sending out their holiday email campaigns. On this week’s post we sum up a couple of useful tips & tricks, which will help you boost the performance of your cam . . .
When we asked from our development team to drill down to data from all campaigns sent this year by our customers, to see some trends which concern the devices that users prefer to read their email newsletters, we kind of anticipated the results. Data came to confirm what we . . .
The List Segmentation possibilities we offer through our platform, set Moosend’s Unique Selling Proposition. You have so many criteria to choose from, in order to narrow your target audience, so you can drill down deep into your list’s attributes. When you are called to set . . .
In the past few months we have been working on a way to connect your apps to Moosend in a programmatic way and today we are proud to announce the first version of the Moosend Web API. The API allows software developers to connect their application directly to the Moosend in . . .
On our previous blog post, we discussed the issues a marketer comes across when sending his email campaigns to his Gmail subscribers, after the launch of the new tabbed inbox by Google. Now we thought it might be interesting to see another challenge a marketer faces: Gettin . . .
During last years , many newsletter end email marketing consultants insist that SPF and DKIM signing methods, are necessary requirements for achieving better newsletter readability scores. But are these methods a “holy grail” for this? The short answer is NO! And let us be . . .
Many of you often hear the words hard bounce and soft bounce without knowing what it is. I will try to explain it as simple as I can. When you send an email, this email goes to a specific address. Responsible for getting the email is a mail server. If this server cannot del . . .
One of our users recently asked us why some of his friends had problems reading a newsletter he had sent them. In some of them the message was clipped off and displayed only part of the text, in others wasn’t displayed at all. So we started searching what the maximum file s . . .