Marketing Automation: Moosend vs. Marketo
Whether you’re running an online shop or an enterprise-level business, you need to communicate with your customers effectively to make sales. As marketing automation plays a crucial role in bringing your leads down your sales funnel, you need tools and software that deliver results: Moosend and Marketo being at the forefront, face off to reveal the winner.
Marketo helps merge the different teams in your company so they can develop tightly-wound and highly-focused campaigns that fit the needs of your target customers. Its sophisticated algorithm allows you to pinpoint the best prospects to target so you can create personalized campaigns to them so you can convert customers at a much higher rate with the help of your sales. Also, you can scale your efforts of engaging with your contacts outside of email – Marketo helps you boost your SEO, social media, and ads campaign to ramp up your ROI further.
As Marketo transcends the marketing automation tag, so does its pricing. At $895/month for no more than 2,500 contacts, the software may seem like a reasonable price only for major businesses with established sales and marketing teams.
Smaller companies and brands, however, may want to scale down to a much more affordable yet equally impressive tool for their automated email needs. Once again, Moosend helps you easily create workflows to launch your automation campaign to engage with your visitors and turn your leads into customers.
|NO. OF SUBSCRIBERS||MOOSEND||MARKETO|
|UP TO 2,000||FREE for 3 months, and then $10||$895|
|UP TO 5,000||FREE for 3 months, and then $10||$895|
|UP TO 10,000||$40||$895|
|UP TO 25,000||$80||Email for quotation|
|UP TO 50,000||$150||Email for quotation|
Automation feature comparison – Moosend vs. Marketo
|ADVANCED LIST SEGMENTATION||✓||✓|
|TRIGGERED AUTOMATED CAMPAIGNS||✓||✓|
|PRE-BUILT AUTOMATION WORKFLOWS (TEMPLATES)||✓||✗|
|EASY CUSTOMIZATION OF WORKFLOWS||✓||✓|
|ABANDONED CART EMAILS||✓||✓|
|ONBOARDING AUTOMATION WORKFLOW||✓||✗|
|INTUITIVE WORKFLOW BUILDER||✓||✓|
|WEBSITE TRACKING FEATURES||✓||✓|
Basic Email Marketing Feature Comparison
|EMAIL CAMPAIGN PREVIEW||✓||✓|
|IMPORT CONTACTS FROM EXTERNAL SOURCES||✓||✓|
|CUSTOM OPT-IN FORMS||✓||✓|
|TRACKING AND CAMPAIGN REPORTS||✓||✓|
|A/B SPLIT TESTING||✓||✓|
|EMAIL CLIENT AND MOBILE DEVICE TRACKING||✓||✓|
|MONITOR PERFORMANCE IN REALTIME||✓||✓|
|API – INTEGRATIONS||✓||✓|
|CUSTOMER SUPPORT||✓, via Live Chat, Email, and Phone||✓, via Live Chat, Email and Phone|