Marketing Automation: Moosend vs. Marketo

Whether you’re running an online shop or an enterprise-level business, you need to communicate with your customers effectively to make sales. As marketing automation plays a crucial role in bringing your leads down your sales funnel, you need tools and software that deliver results: Moosend and Marketo being at the forefront, face off to reveal the winner.

Marketo helps merge the different teams in your company so they can develop tightly-wound and highly-focused campaigns that fit the needs of your target customers. Its sophisticated algorithm allows you to pinpoint the best prospects to target so you can create personalized campaigns to them so you can convert customers at a much higher rate with the help of your sales. Also, you can scale your efforts of engaging with your contacts outside of email – Marketo helps you boost your SEO, social media, and ads campaign to ramp up your ROI further.

As Marketo transcends the marketing automation tag, so does its pricing. At $895/month for no more than 2,500 contacts, the software may seem like a reasonable price only for major businesses with established sales and marketing teams.

Smaller companies and brands, however, may want to scale down to a much more affordable yet equally impressive tool for their automated email needs. Once again, Moosend helps you easily create workflows to launch your automation campaign to engage with your visitors and turn your leads into customers.

Pricing Comparison

NO. OF SUBSCRIBERS MOOSEND MARKETO
UP TO 2,000 FREE for 3 months, and then $10 $895
UP TO 5,000 FREE for 3 months, and then $10 $895
UP TO 10,000 $40 $895
UP TO 25,000 $80 Email for quotation
UP TO 50,000 $150 Email for quotation

Automation feature comparison – Moosend vs. Marketo

AUTOMATION FEATURES MOOSEND MARKETO
ADVANCED LIST SEGMENTATION
TRIGGERED AUTOMATED CAMPAIGNS
DRIP CAMPAIGNS
PRE-BUILT AUTOMATION WORKFLOWS (TEMPLATES)
EASY CUSTOMIZATION OF WORKFLOWS
ABANDONED CART EMAILS
ONBOARDING AUTOMATION WORKFLOW
INTUITIVE WORKFLOW BUILDER
WEBSITE TRACKING FEATURES

Basic Email Marketing Feature Comparison

BASIC FEATURES MOOSEND MARKETO
DRAG-AND-DROP EDITOR
MOBILE FRIENDLY
SCHEDULED DELIVERY
EMAIL CAMPAIGN PREVIEW
SPAM TEST
MEMBER MANAGEMENT
IMPORT CONTACTS FROM EXTERNAL SOURCES
CUSTOM OPT-IN FORMS
TRACKING AND CAMPAIGN REPORTS
RECIPIENT ACTIVITY
A/B SPLIT TESTING
EMAIL CLIENT AND MOBILE DEVICE TRACKING
MONITOR PERFORMANCE IN REALTIME
LINK PERFORMANCE
API – INTEGRATIONS
CUSTOMER SUPPORT , via Live Chat, Email, and Phone , via Live Chat, Email and Phone

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