Marketing Automation: Moosend vs. Infusionsoft

If you want a professional email marketing tool to complement your business, then Infusionsoft proves to be one of the better options out there. Unlike most email software, Infusionsoft offers SMS marketing to help squeeze the most out of your email marketing campaigns. By sending out text messages to your subscribers, you amplify your reach and create more opportunities to connect with them. Also, the software’s predictive analytics feature lets you formulate smart campaigns based on well-calculated forecasts. Doing so allows you to maximize your efforts and develop more intelligent campaigns using patterns and results from your previous campaigns.

Infusionsoft may be good, but it comes at a price – $199/month for not more than 2,500 to be exact. Not to mention, you are limited to send out 12,500 emails a month for this package. On top of it all, you are required to pay for a Kickstart package, which aims to help guide you on how to use the tool, that costs at least $999/month. Similar to Hubspot, Infusionsoft is not a budget-conscious choice for your marketing automation needs.

Moosend has enough firepower to help you develop a high-performing marketing automation campaign for a fraction of a price and without any guidance or help.

Pricing Comparison

NO. OF SUBSCRIBERS MOOSEND INFUSIONSOFT
UP TO 2,000 FREE for 3 months, and then $10 $199 (plus Kickstart fee)
UP TO 5,000 FREE for 3 months, and then $10 $299 (plus Kickstart fee)
UP TO 10,000 $40 $299 (plus Kickstart fee)
UP TO 25,000 $80 Email for quotation
UP TO 50,000 $150 Email for quotation

Automation feature comparison – Moosend vs. Infusionsoft

AUTOMATION FEATURES MOOSEND  INFUSIONSOFT
ADVANCED LIST SEGMENTATION
TRIGGERED AUTOMATED CAMPAIGNS
DRIP CAMPAIGNS
PRE-BUILT AUTOMATION WORKFLOWS (TEMPLATES)
EASY CUSTOMIZATION OF WORKFLOWS
ABANDONED CART EMAILS
ONBOARDING AUTOMATION WORKFLOW
INTUITIVE WORKFLOW BUILDER
WEBSITE TRACKING FEATURES

Basic Email Marketing Feature Comparison

BASIC FEATURES MOOSEND  INFUSIONSOFT
DRAG-AND-DROP EDITOR
MOBILE FRIENDLY
SCHEDULED DELIVERY
EMAIL CAMPAIGN PREVIEW
SPAM TEST
MEMBER MANAGEMENT
IMPORT CONTACTS FROM EXTERNAL SOURCES
CUSTOM OPT-IN FORMS
TRACKING AND CAMPAIGN REPORTS
RECIPIENT ACTIVITY
A/B SPLIT TESTING
EMAIL CLIENT AND MOBILE DEVICE TRACKING
MONITOR PERFORMANCE IN REALTIME
LINK PERFORMANCE
API – INTEGRATIONS
CUSTOMER SUPPORT , via Live Chat, Email, and Phone , via Live Chat, Email and Phone

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