Marketing Automation: Moosend vs. ActiveCampaign

Moosend compares favorably to ActiveCampaign. The latter allows you to segment your list so you can send out highly targeted emails to a subset of your subscriber list. You can also create campaigns that interact with your site, so they update alongside your latest blog posts, product announcements, and others. Finally, Active Campaign lets you analyze how many of your contacts shared your campaign on social media. You can anticipate the shares by creating a trigger that rewards them for paying it forward.

Moosend also holds distinct advantages over Active Campaign regarding creating recipes for your automation. Aside from the drag and drop builder to help set up your triggers and conditions more easily, Moosend lets you choose from different workflow templates that fit your business. Therefore, instead of creating a workflow from the ground up, you can just select a template and customize it as necessary. Doing so lets you save time in creating your automation campaigns so you can launch them as soon as possible.

More importantly, Moosend enables you to send an unlimited number of campaigns to 5,000 subscribers for only $10/month. The price is much lower compared to Active Campaign’s monthly plan, which is $45 for the same number of contacts. Therefore, if you’re looking to make the most out of your marketing automation without breaking the bank, then choosing Moosend is a no-brainer.

Pricing Comparison

NO. OF SUBSCRIBERS MOOSEND ACTIVECAMPAIGN
UP TO 2,000 FREE for 3 months, and then $10 $73 (2,500 subscribers for Plus plan)
UP TO 5,000 FREE for 3 months, and then $10 $113 (for Plus plan)
UP TO 10,000 $40 $175 (for Plus plan)
UP TO 25,000 $80 $338 (for Plus plan)
UP TO 50,000 $150 Request pricing

Automation feature comparison – Moosend vs. ActiveCampaign

AUTOMATION FEATURES MOOSEND ACTIVECAMPAIGN
ADVANCED LIST SEGMENTATION
TRIGGERED AUTOMATED CAMPAIGNS
DRIP CAMPAIGNS
PRE-BUILT AUTOMATION WORKFLOWS (TEMPLATES)
EASY CUSTOMIZATION OF WORKFLOWS
ABANDONED CART EMAILS
ONBOARDING AUTOMATION WORKFLOW
INTUITIVE WORKFLOW BUILDER
WEBSITE TRACKING FEATURES

Basic Email Marketing Feature Comparison

BASIC FEATURES MOOSEND ACTIVECAMPAIGN
DRAG-AND-DROP EDITOR
MOBILE FRIENDLY
SCHEDULED DELIVERY
EMAIL CAMPAIGN PREVIEW
SPAM TEST
MEMBER MANAGEMENT
IMPORT CONTACTS FROM EXTERNAL SOURCES
CUSTOM OPT-IN FORMS
TRACKING AND CAMPAIGN REPORTS
RECIPIENT ACTIVITY
A/B SPLIT TESTING
EMAIL CLIENT AND MOBILE DEVICE TRACKING
MONITOR PERFORMANCE IN REALTIME
LINK PERFORMANCE
API – INTEGRATIONS
CUSTOMER SUPPORT , via Live Chat, Email, and Phone , via Live Chat, Email and Phone

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