Top Marketing Automation Software for Small to Medium Businesses

Read below to find out how Moosend scores against other marketing automation platforms and email automation solutions, like ActiveCampaign, GetResponse, MailChimp, Drip, Hubspot, Marketo and more...

One of the biggest pain points for building an email list is keeping your subscribers engaged with your brand. You need a foolproof strategy so you can continually reach out to your subscribers and keep them in the loop regarding your business. This goes on top of the email campaigns you regularly launch to acquire more subscribers. Even if you have someone to help you out develop and implement your email marketing plan, you will still need a cost-efficient way to roll out your strategy so you can maximize your efforts.

With marketing automation, you can send highly targeted drip campaigns and autoresponders to a particular segment of your audience by setting up triggers, conditions, and actions to be performed by your website visitors. Best of all, marketing automation is a set-and-forget process – once you’ve organized the workflow for your campaign, you can simply let the tool do the heavy lifting for you so you can focus on the results and looks for ways on how you can improve your process.

Among the many marketing automation tools and eshop automation tools in the market, Moosend proves to be one of the easiest and most efficient email marketing platforms for your business. By using the tool’s useful and easy-to-understand features, you can provide your subscribers with a better experience of connecting with your brand.

As mentioned, there are many tools out there that offer marketing automation, but Moosend holds the advantage as one of the most convenient and affordable tools in the market. Below, we will see how Moosend stacks up with the competition and why our tool is just as good, if not better than the best ones out there.

Marketing automation tools compared with Moosend

Click any of the logos below to see a on-to-one comparison of Moosend vs. MailChimp,, GetResponse, ActiveCampaign, Drip, Hubspot, Infusionsoft and Marketo, or scroll down this page for handy comparison tables of all marketing automation platforms.

Pricing Comparison of All Marketing Automation Tools

No. of subscribers Moosend ActiveCampaign GetResponse MailChimp Drip Hubspot InfusionSoft Marketo
Up to 2,000 FREE for 3 months, and then $10 $73 (2,500 subscribers for Plus plan) $25 (for 2,500 subscribers; limited marketing automation features) FREE for up to 12,000 emails per month $41 $850 (paid annually, required onboarding fee not included) $199 (plus Kickstart fee) $895
Up to 5,000 FREE for 3 months, and then $10 $113 (for Plus plan) $49 (for Pro Plan) $50 $83 $1000 (paid annually, required onboarding fee not included) $299 (plus Kickstart fee) $895
Up to 10,000 $40 $175 (for Plus plan) $75 (for Pro Plan) $75 $124 $1,250 (paid annually, required onboarding fee not included) $299 (plus Kickstart fee) $895
Up to 25,000 $80 $338 (for Plus plan) $165 (for Pro Plan) $150 $212 $2,000 (paid annually, required onboarding fee not included) Email for quotation Email for quotation
Up to 50,000 $150 Request pricing $280 (for Pro Plan) $240 $358 $3,250 (paid annually, required onboarding fee not included) Email for quotation Email for quotation

Automation Feature Comparison of All Tools

Automation Features Moosend ActiveCampaign GetResponse MailChimp Drip Hubspot InfusionSoft Marketo
Advanced list segmentation
Triggered automated campaigns Only in paid plans
Drip campaigns Only in paid plans
Pre-built automation workflows (templates)
Easy customization of workflows
Abandoned cart emails
Onboarding automation workflow
Intuitive workflow builder
Website tracking features

Basic Email Marketing Feature Comparison of All Platforms

Basic Features Moosend ActiveCampaign GetResponse MailChimp Drip Hubspot InfusionSoft Marketo
Drag-and-drop Editor
Mobile friendly
Scheduled delivery
Email campaign preview
Spam test
Member Management
Import contacts from external sources
Custom opt-in forms
Tracking and campaign reports
Recipient activity
A/B Split Testing
Email client and mobile device tracking
Monitor performance in realtime
Link performance
API – Integrations
Customer support , via Live Chat, Email, and Phone , via Live Chat, Email, and Phone , via Live Chat, Email and Phone No Email support for free plan , via email and knowledge base , via Live Chat, Email and Phone , via Live Chat, Email and Phone , via Live Chat, Email and Phone

Conclusion

From the marketing automation tools compared above, marketing automation is more than just automatically sending out emails to your target audience. As with most marketing strategies, the goals of automated emails is to help increase your sales. Since you need the funds to run your online business and make it better, you need to develop campaigns with this goal in mind. You need to write your emails with the intent of convincing visitors become subscribers and your subscribers to become customers.

For large businesses, marketing automation software works in unison with your CRM, sales, and marketing teams. You need to align your email marketing automation with the goals that each team has for your business so you can set your targets in accordance to theirs. Therefore, it only makes sense for them to use enterprise-level tools such as Marketo and Hubspot for their business.

While you’d think that small business owners are working at a disadvantage because the more expensive automation tools are beyond their budget, think again. At the heart of every marketing automation campaign is the ability to communicate your message to your audience. You can evaluate marketing automation platforms and buy the most costly tool on the market, but if you can’t compel your contacts with the right copy and email layout in mind, then you’re simply flushing your money down the toilet.

This reason is why Moosend makes the most sense as your marketing automation software. Even if you don’t have any experience in email marketing, Moosend is easy enough even for novices to build efficient workflows that deliver results. Its built-in templates of marketing workflows (automation recipes) available for your choosing allow you to create campaigns on the go. You can also customize the template with precisely refine triggers and conditions to help you build a personalized recipe that benefits your sites.

Most importantly, Moosend holds a distinct pricing advantage over other automation platforms. With $10/month for not more than 5,000 subscribers and a free three-month subscription, you can save your funds and generate more results through your marketing automation. As affordable as Moosend is, it performs just as well compared to more well-known email tools in the market.

If you want to try all of Moosend email, website tracking and automation features, click here and sign up for a FREE three-month subscription before the $10/month payment kicks in.

Send unlimited email campaigns for free! Start your free trial with Moosend today! All features including automations are available right away! No credit card required.