Set up part two of the recipe, after you have defined an appropriate custom field and set up Loyalty sequence – part 1. This powerful combination of two automated workflows will enable you to create a loyalty program to reward repeat customers or advance cold leads to warm prospects.
Use your imagination to devise more ways to employ this automated workflow. It can be used in any case you want to trigger a marketing automation that is based on an important customer-related event. The custom field you choose can track any value that changes, like number of purchases, number of clicks on a link, number of campaign opens, value of subscription, and so on.
If you want to keep things simple, reward loyalty by using this sequence to send a special discount to customers that have ordered a specific number of times.