“Image only newsletter” or how to kill your Click through rate

Image only newsletter or how to kill your Click through rate

Why you should avoid image only newsletters.

Ok, first of all we must admit that like things to be done quick and easy. So we create a beautifully email newsletter, served as a single image , followed by a simple html image map.

Wait a minute, let’s just think what we’ve done :

– A newsletter that only people who know or like us will press the magic right button to load the image.

– A newsletter that will be catched as spam by most antispam engines.

– and finally a newsletter that will be only clickable from clients show it in its normal size ( forget iphone, androids, etc.)

So don’t try to find a reason why your newsletter CTR is almost 0.

Let’s start from the beginning, giving some guidelines.

– Design your newsletter in html format.

– Try it in web, desktop and mobile clients and try to minimize any noticeable differences. – Keep you main message in text .

– Avoid making links to images (as possible). If you have , do not use image maps- Always use alternative descriptions (alt=”) in your images

And last, be creative. Everything can be done in html. It just takes more time. It worths every minute you will spend.

That’s all for today.

Ok, first of all we must admit that we like things to be done quick and easy. So we created a beautifully email newsletter, served as a single image , followed by a simple html image map. Wait a minute, let’s just think what we’ve done :

– A newsletter that only people who know or like us will press the magic right button to load the image.

– A newsletter that will be catched as spam by most antispam engines.

– and finally a newsletter that will be only clickable from clients show it in its normal size ( forget iphone, androids, etc.)

So don’t try to find a reason why your newsletter CTR is almost 0.
Let’s start from the beginning, giving some guidelines.

– Design your newsletter in html format.

– Try it in web, desktop and mobile clients and try to minimize any noticeable differences.

– Keep you main message in text .

– Avoid making links to images (as possible). If you have , do not use image maps

– Always use alternative descriptions (alt=”) in your images.
And last, be creative. Everything can be done in html. It just takes more time. It worths every minute you will spend.
That’s all for today.