Ecommerce marketing is a multibillion-dollar industry — just ask Jeff Bezos. Every year brings another round of closures and a corresponding explosion of online stores. In the UK, HMV, Toys R Us, and Maplin all seemed untouchable; last year, they all shuttered hundreds of b . . .
As we near the festive period of Christmas and its record sales potential for the year, marketers have already started thinking and creating campaigns to lure shoppers and generate the biggest revenues they can possibly achieve with their digital marketing efforts. The econ . . .
Holidays are not only holy but for most businesses around eCommerce, they are also profitable; as long as you get it right. Competition in the travel industry is fierce, with a lot of online players living by email marketing or dying in it. This calls for all marketing mana . . .
Have you been working on your strategy for this year’s Holiday season? Perhaps some of you have already begun sending out their holiday email campaigns. On this week’s post we sum up a couple of useful tips & tricks, which will help you boost the performance of your cam . . .