SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
If you are part of the fitness industry then you sure are aware of the massive disruption that is going through. A disruption interconnected with the “so-called” brave new world. If you missed it, is because you most probably live in a cave for the last two year . . .