SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
According to a report by Baymard Institute, 68% of online buyers abandon their shopping cart, and the reasons for this are numerous, even hundreds. This report focused on usability issues during the check-out process, on the 15 biggest international ecommerce sites, as rep . . .
On our previous blog post we have mentioned the importance of utilizing Email Remarketing practices to generate interest from prospect buyers that have abandon products in their shopping cart, that would make them return to the eCommerce website to complete the purchase. Th . . .