Ecommerce marketing is a multibillion-dollar industry — just ask Jeff Bezos. Every year brings another round of closures and a corresponding explosion of online stores. In the UK, HMV, Toys R Us, and Maplin all seemed untouchable; last year, they all shuttered hundreds of b . . .
In our previous blog post: Subject Line: Do’s and Dont’s to make your email land in the inbox, we analysed the things you should do and avoid when writing a subject line. In this blog post we are going to help you create and send more personalised campaigns in o . . .
Participating at the Email Insider Summit, organized by Mediapost, during the past week was a great experience. We were invited to participate in a panel discussion about Inactive Subscribers, during the first day of the event, under the moderation of Kath Pay from Plan to . . .