SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
Have you ever wondered how to boost your subscriber opt-in rate, improve conversions, and skyrocket your online sales? Let me tell you the story of the $300 Million Dollar Button. A major online retailer had a big problem. Over 75% of its online shoppers abandoned their car . . .
One of the most important ways people stay in touch with today’s global market is through social networks. Almost every enterprise keeps their customers updated through a Facebook page, teases them about new products through tweets, shows teaser pictures through instagram a . . .