SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
If you’re in ecommerce, this black friday you’re sharing your space with a monster. And its name isn’t Kraken or Leviathan, but Amazon. In 2014 the internet’s answer to the whole mall had 244 million active customers and did $89bn in revenue – up from $74bn t . . .
In our previous blog post: Subject Line: Do’s and Dont’s to make your email land in the inbox, we analysed the things you should do and avoid when writing a subject line. In this blog post we are going to help you create and send more personalised campaigns in o . . .
It’s THAT time of the year again! Customers want to buy stuff and gift to themselves or their family and friends, you want to increase your sales and everyone wants to end up happy and a little bit “richer”, one way or another. Wonder how everyone finds time for everything . . .
I’ve been reading a lot of relevant articles online and offline and every single marketeer, has a top ten lead nurturing strategies of his own. What I like to think is that the ONE, the BEST strategy to nurture your leads, is one: a strategy that could nurture me. So, this . . .
As we near the festive period of Christmas and its record sales potential for the year, marketers have already started thinking and creating campaigns to lure shoppers and generate the biggest revenues they can possibly achieve with their digital marketing efforts. The econ . . .
Holidays are not only holy but for most businesses around eCommerce, they are also profitable; as long as you get it right. Competition in the travel industry is fierce, with a lot of online players living by email marketing or dying in it. This calls for all marketing mana . . .
This is the first post from a series of email campaign deliverability posts by the Moosend team to help fellow marketers improve campaign performance by optmising key elements in newsletters and other email marketing communications. Your efforts can be a waste of time and m . . .
Try to think how much of your day is consumed reading the news… You can’t calculate it, hah? Is it because you are rarely disconnected from the internet and always scroll down to more news and ads and emails etc? The publishing industry? When the internet landed in our live . . .