SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
The Olympic Games start on August 5 this year. Right now, athletes taper down their training and start psyching themselves up. At the same time, marketers are revving themselves up to ride the wave by offering to their audiences messages that tie into the edge-of-your-seat . . .
Moosend has yet another powerful integration to announce. Optimonk users are now able to have their leads inside the Moosend platform automatically, as long as they integrate the two services. Optimonk is a powerful on-site retargeting tool that helps you convert your prosp . . .
If you are part of the fitness industry then you sure are aware of the massive disruption that is going through. A disruption interconnected with the “so-called” brave new world. If you missed it, is because you most probably live in a cave for the last two year . . .
Imagine a farm where the farmer plowed, planted, and then harvested. That is Broadcast Acres. Now imagine a farm where the farmer plowed, planted and then looked after each plant. Adding water and fertilizer, weeding around it, taking care of it. That is Seedling Gables. Wh . . .
On June 1st, Google added DMARC, an extra layer of authentication besides SPF and DKIM, for messages that are being sent to Gmail recipients. The popular email provider changed its policy from p=”none” to p=” reject.” In other words, you cannot send any email marketing ca . . .
Gong Xi Fa Cai, or as we say in English “Happy Chinese New Year”! The Chinese New Year festival is centuries old and is especially important because of several myths, traditions that relate to it. The famous celebration, also known as the Spring Festival, is one of the most . . .
A lot has been said and written about what email marketers really want from their marketing agency. It was also surprising to see that 82% of marketers in a large U.S. survey have business needs that are unmet by their current agencies. These unmet needs include measuring a . . .
If you’re in ecommerce, this black friday you’re sharing your space with a monster. And its name isn’t Kraken or Leviathan, but Amazon. In 2014 the internet’s answer to the whole mall had 244 million active customers and did $89bn in revenue – up from $74bn t . . .