SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
Growth Marketing is easier to capture through real-life examples. Let’s take a look at some of my favorite ones: American Airlines took an olive from your portion Back in 1987, American Airlines saved $40,000 by cutting out one olive from each salad. This one, teenie . . .
Omnichannel marketing might be catchy but is your company really pulling it off? You hesitated, so probably not. Are you thinking about hiring fancy-pants consultants? Feels like the question alone burned a hole in your pockets faster than money would. You’re in luck . . .
BONUS: Extra Tools to Create Your eBook Today! Have you downloaded an eBook recently and thought… have I gone back to the 90s? With so many awesome tools on the market right now, there’s no excuse for having a poorly designed eBook anymore. Not only can you make your eBooks . . .
Do you think that blogging is boring? Hard to do? Well, it can be. Read on. When I was little, around 7 or so (and for the next 8 years), I hated writing (oh-the-irony). So, my mother bought me a Writing book. And that book gave me a unique opportunity to hate Writing and t . . .
Setting up a loyalty program for your business or brand is possibly the first serious step to building a bond with your customers. Say you own a spa. The moment your customer walks out the door relaxed and slightly glazed from your essential oils, glowy and all…they f . . .
BONUS: Free Online Marketing Courses Checklist for you! Have you ever found yourself striving for new knowledge and experience in the best online marketing courses, but don’t know how to take the first step? The web is full of different videos, courses, gurus, techniques, a . . .
Are Marketing conferences 2019 in your resolutions list? (Really, what was with all that New Year’s Resolution abandonment trend? I make a resolutions’ list every few months, how do these people get a hold of their lives without a plan? Beats me!) Lifelong learning, staying . . .
Readers who enjoyed this Marketing Calendar article, also went crazy over our Marketing plan for 2019. Just sayin’. Just when you thought the previous post couldn’t get any better, here comes the Marketing Calendar template. What follows is an overview of the st . . .