Ecommerce marketing is a multibillion-dollar industry — just ask Jeff Bezos. Every year brings another round of closures and a corresponding explosion of online stores. In the UK, HMV, Toys R Us, and Maplin all seemed untouchable; last year, they all shuttered hundreds of b . . .
The Olympic Games start on August 5 this year. Right now, athletes taper down their training and start psyching themselves up. At the same time, marketers are revving themselves up to ride the wave by offering to their audiences messages that tie into the edge-of-your-seat . . .