Ecommerce marketing is a multibillion-dollar industry — just ask Jeff Bezos. Every year brings another round of closures and a corresponding explosion of online stores. In the UK, HMV, Toys R Us, and Maplin all seemed untouchable; last year, they all shuttered hundreds of b . . .
On June 1st, Google added DMARC, an extra layer of authentication besides SPF and DKIM, for messages that are being sent to Gmail recipients. The popular email provider changed its policy from p=”none” to p=” reject.” In other words, you cannot send any email marketing ca . . .
When Google announced the redesign of the Gmail Inbox at the end of May, users did not know what to anticipate, and marketeers could never imagine what it involved. Google itself describes the new format as something that “puts you back in control”. The new Gmail Inbox now . . .
At the end of the previous week Gmail made some changes in its image caching that affect how most ESPs count the Open Rate. A few months ago, we analyzed the problems in Email Opens with the new Gmail tabbed Inbox. It seems that campaign reporting with Gmail users is a myst . . .
Once again Gmail comes to rock the world of Email Marketing, and Email will not be the same after this. Gmail announced it now makes it even easier for subscribers to unsubscribe from legitimate Email Newsletters, that they have opted-in to receive, putting the “unsubscribe . . .