Someone new starting in your marketing team, share this article with them about the marketing metrics they should look out for. We got your back. And if you do not have the time to read the whole article you can get the full encyclopedia in your inbox. Marketing Metrics for . . .
How to increase your sales through your emails In the previous Blog Post (Vol. 3) we examined some useful tips in order to trigger engagement in your emails. So, you made your emails more personal and you managed to increase their open rates. You also, managed to attract th . . .
How to trigger engagement in your emails In the previous blog post (Vol. 2) we examined some useful tips in order to get your emails opened. So, you made your emails more personal and you managed to increase their open rates. Now, what? It is obvious that you do not want yo . . .
How to achieve higher Open Rates In the previous blog post (Vol. 1) we offered you some tips on how to make your emails more personal. It is the first step you have to make during the process of the design of an effective and targeted email marketing campaign. This second p . . .
How to write more personal Emails Despite the explosion of other sectors of digital marketing (e.g. social media marketing), Email Marketing remains a tool that can be powerful and bring great results. There are tons of reasons that prove the importance of the Email. It is . . .
Please raise your hand if you have ever read a guide on choosing the best time and day to send an email. In case you are in the office with a bunch of people around you, just raise your finger a little bit. Come on! Ok great! What you are reading, is not another guide [&hel . . .
There is a lot being said about having an external ESP vs. setting up an in-house e-mail solution. The truth is there are several reasons why an enterprise should choose an external e-mail marketing firm to send out its mass mailings, instead of doing it in-house. Here is w . . .