SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
Moosend has yet another powerful integration to announce. Optimonk users are now able to have their leads inside the Moosend platform automatically, as long as they integrate the two services. Optimonk is a powerful on-site retargeting tool that helps you convert your prosp . . .
The Web as we know it works on the technology of HTTP and URL (E.g. The URL of moosend’s register page is https://moosend.com/register//) . Evidently, the combination of the two allow for deep linking by default. What is Mobile Deep Linking? Deep linking on mobile apps is a . . .
Newsletter subscribers have their Life Time Value, just as all customers do in any business. This Life Time reaches the end by three ways: The subscriber decides to unsubscribe. Your emails to the subscriber become undeliverable. The subscriber is completely inactive for a . . .
Sending an email campaign? Here’s what NOT to do. If you are reading this column, you are probably a marketer receiving tones of emails in your inbox every day. You are a biased subscriber of course, and your opinion is subjective enough to delete most of them at the . . .