Now that you have found your campaign’s lovable subject and the marketing tactic that you want to follow, let’s focus on the details. The most important detail of all is your subject line. The phrase that promotes your offer before the user even interacts with your ca . . .
So it is this time of the year again! Cupid is here ready to knock on your door. Every year he reminds you of the excellent opportunity to boost your sales by spreading the love around. As statistics by NRF show in its latest survey, an average person is willing to spend up . . .
If you’re in ecommerce, this black friday you’re sharing your space with a monster. And its name isn’t Kraken or Leviathan, but Amazon. In 2014 the internet’s answer to the whole mall had 244 million active customers and did $89bn in revenue – up from $74bn t . . .
In our previous blog post: Subject Line: Do’s and Dont’s to make your email land in the inbox, we analysed the things you should do and avoid when writing a subject line. In this blog post we are going to help you create and send more personalised campaigns in o . . .
Advertisements, PR, Google ads, retargeting, twitter cards… If you think about it a little, email marketing is the most cost efficient way to build and maintain your own broadcasting channel. “Of course, compared to other media, email messages are dirt cheap to send. With T . . .
It’s THAT time of the year again! Customers want to buy stuff and gift to themselves or their family and friends, you want to increase your sales and everyone wants to end up happy and a little bit “richer”, one way or another. Wonder how everyone finds time for everything . . .
As we near the festive period of Christmas and its record sales potential for the year, marketers have already started thinking and creating campaigns to lure shoppers and generate the biggest revenues they can possibly achieve with their digital marketing efforts. The econ . . .
Holidays are not only holy but for most businesses around eCommerce, they are also profitable; as long as you get it right. Competition in the travel industry is fierce, with a lot of online players living by email marketing or dying in it. This calls for all marketing mana . . .