SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
If you’re in ecommerce, this black friday you’re sharing your space with a monster. And its name isn’t Kraken or Leviathan, but Amazon. In 2014 the internet’s answer to the whole mall had 244 million active customers and did $89bn in revenue – up from $74bn t . . .
In our previous blog post: Subject Line: Do’s and Dont’s to make your email land in the inbox, we analysed the things you should do and avoid when writing a subject line. In this blog post we are going to help you create and send more personalised campaigns in o . . .
Advertisements, PR, Google ads, retargeting, twitter cards… If you think about it a little, email marketing is the most cost efficient way to build and maintain your own broadcasting channel. “Of course, compared to other media, email messages are dirt cheap to send. With T . . .
It’s THAT time of the year again! Customers want to buy stuff and gift to themselves or their family and friends, you want to increase your sales and everyone wants to end up happy and a little bit “richer”, one way or another. Wonder how everyone finds time for everything . . .
As we near the festive period of Christmas and its record sales potential for the year, marketers have already started thinking and creating campaigns to lure shoppers and generate the biggest revenues they can possibly achieve with their digital marketing efforts. The econ . . .
Holidays are not only holy but for most businesses around eCommerce, they are also profitable; as long as you get it right. Competition in the travel industry is fierce, with a lot of online players living by email marketing or dying in it. This calls for all marketing mana . . .
This is the first post from a series of email campaign deliverability posts by the Moosend team to help fellow marketers improve campaign performance by optmising key elements in newsletters and other email marketing communications. Your efforts can be a waste of time and m . . .
Are you thinking of automating your Marketing communications? Now is the right time! We are proud to introduce Marketing Automation possibilities in Moosend, which enable our customers to automate their marketing messages sent out through email. How is that done? Through ou . . .