Ecommerce marketing is a multibillion-dollar industry — just ask Jeff Bezos. Every year brings another round of closures and a corresponding explosion of online stores. In the UK, HMV, Toys R Us, and Maplin all seemed untouchable; last year, they all shuttered hundreds of b . . .
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If you’re in ecommerce, this black friday you’re sharing your space with a monster. And its name isn’t Kraken or Leviathan, but Amazon. In 2014 the internet’s answer to the whole mall had 244 million active customers and did $89bn in revenue – up from $74bn t . . .