SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly-personalized — the email marketing of two decades ago, and more heavily-regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent . . .
We send a handful of campaigns (heh). This is part “we stay relevant by adding value to our offering” and part “we stay top of mind” (and part “we eat our own dog food”, yes, Karen). But, never before had it occurred to us that we might b . . .
You are gonna want to read this. Cause my crème de la crème development team just released something I have been personally looking forward to! As an avid blogger, I m always looking for ways to engage with my subscribers and obv email marketing has been at the top of my li . . .