Author: Sofia Anadiotou

high click through rates
May 29, 2013 by Sofia Anadiotou

Marketing Insight: Convert your high Open Rates to high Click Through Rates

Converting email Opens to Clicks or, in other words, increas . . .

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treasure map
May 15, 2013 by Sofia Anadiotou

Click Maps: Don’t get lost searching for the treasure!

We recently added in Moosend the possibility for you to see . . .

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go to the spam folder
April 23, 2013 by Sofia Anadiotou

Why some mails get delivered to the inbox and some go to the spam folder?

Target: Inbox But actually, if your server does not have a g . . .

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not to do list
March 16, 2013 by Sofia Anadiotou

Sending an email campaign? Here’s what NOT to do.

  Sending an email campaign? Here’s what NOT to do. If . . .

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outsourcing email marketing
January 10, 2013 by Sofia Anadiotou

Outsourcing the e-mail marketing service or doing it in-house?

There is a lot being said about having an external ESP vs. s . . .

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a/b split testing
December 20, 2012 by Sofia Anadiotou

Introducing A/B Split Testing and Segmentation

We are happy to announce that a new release of Moosend is live, with some very interesting and helpful features and improvements. . . .

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open rates
December 20, 2012 by Sofia Anadiotou

Open Rates

After sending an email marketing campaign the first thing you want to know is: How many people have opened the newsletter? This is . . .

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html newsletters
May 11, 2012 by Sofia Anadiotou

Tips for great looking HTML Newsletters

There are a gazzilion of email clients out there! Some are on the desktop like Outlook and some are web-based like Yahoo and Gmail . . .

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newsletters vs socials
May 9, 2012 by Sofia Anadiotou

Email newsletters vs social networks = 1-1

During the last few years , there is a huge development of Social Networks Marketing Strategies. No doubt about this , social netw . . .

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