Author: Sofia Anadiotou

unmet needs
November 17, 2015 by Sofia Anadiotou

Email marketing solutions built for agencies: is it science fiction?

A lot has been said and written about what email marketers r . . .

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automation selection
September 14, 2015 by Sofia Anadiotou

Introducing Marketing Automations in Moosend

Are you thinking of automating your Marketing communications? Now is the right time! We are proud to introduce Marketing Automatio . . .

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ticked email
July 28, 2015 by Sofia Anadiotou

The new Gmail Inbox: in war with marketers?

When Google announced the redesign of the Gmail Inbox at the end of May, users did not know what to anticipate, and marketeers cou . . .

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opened email
June 12, 2015 by Sofia Anadiotou

5 tips to get your emails read

  The majority of small businesses today use email marketing to connect with their customers. In fact, email marketing has be . . .

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May 13, 2015 by Sofia Anadiotou

Coming up next: Marketing Automations in Moosend

During the past few weeks we have been working hard here in Moosend to help the everyday lives of you marketers out there, by auto . . .

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newsletter layout
May 4, 2015 by Sofia Anadiotou

Introducing Moosend’s template editor: fast n’ easy

We are happy to introduce in Moosend our super simple drag n . . .

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problems with open tracking
December 9, 2014 by Sofia Anadiotou

Problems with Open Tracking in Gmail, after changing its image caching.

At the end of the previous week Gmail made some changes in i . . .

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marketing strategies
June 17, 2014 by Sofia Anadiotou

5 Tips to boost your email marketing strategy

Email as a communication channel is thriving. It’s globally accepted as a communication medium, it’s familiar and it’s extremely f . . .

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mobile link
May 11, 2014 by Sofia Anadiotou

What is Mobile Deep Linking and how will it affect your Email marketing strategy?

The Web as we know it works on the technology of HTTP and UR . . .

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web api
September 30, 2013 by Sofia Anadiotou

Introducing the Moosend Web API

In the past few months we have been working on a way to connect your apps to Moosend in a programmatic way and today we are proud . . .

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warning spam
September 8, 2013 by Sofia Anadiotou

Six simple ways to drastically reduce Spam complaints

One of the first priorities of an Email Marketer is to keep . . .

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super hero email
August 31, 2013 by Sofia Anadiotou

“Superman” and “Batman” the most popular email addresses?

We should have guessed it! Amongst the most popular and desi . . .

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yahoo mail
August 9, 2013 by Sofia Anadiotou

Yahoo! giving away inactive email accounts

In a Tumblr post on June 12th 2013, Yahoo! announced that on July 15, it would be “freeing up” Yahoo email addresses that have bee . . .

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hotmail inbox
August 4, 2013 by Sofia Anadiotou

Getting Your Emails Through the Hotmail Inbox

On our previous blog post, we discussed the issues a marketer comes across when sending his email campaigns to his Gmail subscribe . . .

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a/b testing mail
July 21, 2013 by Sofia Anadiotou

How A/B testing can boost you campaign performance

During our conversations with customers, we often discover that the most inspiring part of the email campaign design for them is w . . .

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browsers and devices
July 8, 2013 by Sofia Anadiotou

Testing before Sending: Test your email in different browsers and devices

We are certain that the Mobile vs. Desktop analysis that you . . .

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newsletter subscriber
July 1, 2013 by Sofia Anadiotou

How to enhance the “lifetime value” of a newsletter subscriber.

Newsletter subscribers have their Life Time Value, just as a . . .

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