Author: Richard Bayston

April 25, 2019 by Richard Bayston

SMS Marketing: Why It’s Time to Start Using Text Messages

SMS marketing used to be clumsy. The image of it in most mar . . .

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ecommerce marketing
March 18, 2019 by Richard Bayston

Ecommerce Marketing: Everything You Need To Know To Explode Your eShop in 2019

Ecommerce marketing is a multibillion-dollar industry — just . . .

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ab testing
January 31, 2019 by Richard Bayston

A/B Testing in 2019: The Beginner’s Guide to Higher Conversions

A/B testing. Somehow you know you need it. But have you ever . . .

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xmas ball
December 20, 2016 by Richard Bayston

How To Take Advantage Of Marketing Automations This Holiday Season

The holiday season is the most frenetic shopping period of t . . .

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brand in xmas
December 5, 2016 by Richard Bayston

5 Ways to Makeover Your Brand These Christmas Holidays

Branding works best when it is both consistent and responsiv . . .

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xmas newsletter
November 29, 2016 by Richard Bayston

5 factors to consider when you’re creating your holidays campaigns

Holiday email campaigns pay off all year if they are done ri . . .

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subscription form
November 3, 2016 by Richard Bayston

How to keep your newsletter subscribers engaged

Creating a great landing page and offering a fabulous giveaway to grow your mailing list is the first step to a successful email c . . .

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halloween night
October 27, 2016 by Richard Bayston

9 Ways To Win Halloween With Email Marketing

Email and Halloween are a perfect match. Email is the most effective marketing channel, hands down. It has the biggest reach of an . . .

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successful sign-up
October 18, 2016 by Richard Bayston

How to get sign-ups that actually convert!

There’s a ton of people giving out advice on how to get more email sign ups. While their advice may be useful, if they are not qua . . .

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pokemon go
September 13, 2016 by Richard Bayston

Pokemon Go: Opportunities for Marketers

Pokemon Go is an augmented reality (AR) game for the iPhone and Android platforms. Augmented Reality describes games or apps that . . .

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olympic flame
August 1, 2016 by Richard Bayston

How can email marketers get the best out of the Olympics? With live embeds

The Olympic Games start on August 5 this year. Right now, at . . .

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