Moosend vs Mailchimp

This is the most popular page search. See why more and more companies are switching

to Moosend every day. No, it’s not just pricing. 


All features available 

 * 30% cheaper on average

Limited sendings per month in some occasions

All features available 

 * 30% cheaper on average

Limited sendings per month in some occasions

Moosend Offers a Free Plan (No logo)

Moosend grants every new user a free 3-month plan for up to 5k subscribers and unlimited campaigns, so that companies can explore the full potential of Moosend’s platform. In doing so, Moosend brands no logo on any of these email campaigns, so every company’s branding remains immaculate even on a trial period. This is not the case with MailChimp. MailChimp allows you to test their platform for less than half of what Moosend allows you to (i.e. 2.000 subscribers). Instead of unlimited campaigns, they only allow a total of 12.000 sends in branded emails bearing MailChimp’s watermark. One point for Moosend over MailChimp (unless you don’t enjoy 360 email marketing campaigns or thoroughly-designed marketing automation plans).

Unlimited Emails per Contact

With Moosend you only pay once for each subscriber, regardless of how many lists they belong to. Moosend offers a tier-based billing system based on the number of unique subscribers.MailChimp on the other hand counts the number of contacts in mailing lists, so you will have to pay twice (or more) for users who belong to multiple mailing lists. One extra point for Moosend that sees subscribers as unique as they are!

Unlimited Mailing Lists

Here we have a tie: both Moosend and MailChimp offer unlimited mailing lists for free across all accounts. 


We roll out new features regularly.
This is our way of staying true to our vision of providing our existing and new users with a product we are proud of. 

The Amazing Stories of Editor

Moosend and MailChimp feature great editor features that enable digital marketers to have great designing freedom in their newsletters.

Gorgeous Newsletter Templates

Moosend offers users a growing Template Library, complete with sophisticated designs and responsive templates. This is also the case in MailChimp directories.

Immaculate Email Campaigns

In some paid and premium plans on MailChimp you can test your email across devices. Moosend doesn’t offer this sub-feature.

Powerful Segmentation

Segmentation is essential to achieve higher deliverability rates, open rates, and engagement levels. While both Moosend and MailChimp offer advanced segmentation features, such as subscriber profile details (e.g. subscriber age) or behavioral characteristics (e.g. email opened), Moosend adds sophisticated segmentation to the mix. Digital marketers who use Moosend can segment based on user actions on-site, such as filtering out users who visited the checkout page or those who viewed a video on the homepage, and so on.

Timely Transactional Emails

Moosend is a fully-fledged SMTP platform. An SMTP service allows for delivery of notifications to an email recipient. Transactional emails include order, shipping, or delivery confirmation and elicit higher-than-average engagement. Unlike Moosend, MailChimp offers no such capabilities since the demise of its SMTP feature, Mandrill.


While there is no native app in Moosend or MailChimp to send SMS messages, you can customize Moosend’s automations to send SMSs without writing a line of code. Both Moosend and MailChimp have a Zapier integration that enables SMS texting. 


Sometimes being on top of things all the time is counterproductive.
Automations fill in for you and keep you updated.

The Single Foolproof Automation Builder

Moosend’s truly versatile automations builder allows for maximum creative freedom. Just like playing with building blocks, drag and drop trigger/filter/action blocks, move them around, delete them altogether. Capture any customer journey and set a trigger and a desired action for it. Set up far-reaching onboarding sequences to funnel every stage user further down, design insane cart recovery emails or set up VIP segments. On MailChimp you won’t get as much freedom, as there is no build-from-scratch feature for automations. 

Drip Campaign Templates (aka Recipes)

Moosend’s Recipes are fully-customizable, preset automated workflows for the most common pains per industry. Use these handy recipes as a quick fix for an unforeseen challenge or a multi-stage funnel for a specific user behavior. Save as templates your own versions of recipes and share them with your peers in the form of bespoke playbooks. If you decide to go with MailChimp, you will have to make do with a restricted range of pre-built, non-customizable recipes. 

Connect Your 3rd Party CRM System

Extend your customer journeys outside Moosend’s platform. With Moosend, you can notify third party systems when one or more triggers / conditions are met, trigger automations, act on user behavior instances with insane detail (e.g. user viewed a video more than 3 times).


From visitors to users, we record everything and anything. You’re going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up!

Tracking Analytics

It wouldn't be much of a service if you couldn't track how awesome you are!
Use our advanced Tracking Analytics to make informed decisions about your next steps.

Impressive Email Tracking

Tracking is essential for assessment and evaluation of actions taken and performed. As such, the more advanced email tracking a service offers, the more informed a digital marketer’s decisions are. Both platforms of Moosend and MailChimp offer sophisticated tracking options, namely based on opens, clicks, bounces, complaints.

Robust Website Tracking

When it comes to improved performance, website tracking is no exception. On Moosend’s platform you can connect your website and issue, manage events when an end-user performs actions (e.g. page views or purchases). These events can also serve as segmentation or automation material afterwards. For instance you could track and address those who viewed a page more than N times, or trigger an automation when someone purchases from a specific category. As for MailChimp, no such features are available.

Track Custom Events that Matter to You

Arguably one of the most extraordinary features on Moosend’s platform is the ability to track custom events, literally ANY event the end-user performs on your website. What matters to you or your business more? Viewing a video, filling in a form on a specific page or other? Build on that. 


We have created the most user-friendly versions of our products,
but we are dedicated to serving you better and faster at all times.

Live Chat

We at Moosend take great pride in our near-perfect Live Chat service, available throughout all subscription plans, free and paid alike. With an average response time of less than 3 minutes, you can rest assured that no question remains unanswered. For MailChimp users on the other hand, this is only available on their Premium accounts.

Help Section

A vast collection of help articles is available on both platforms.

Dedicated Account Manager

On Moosend, all paid plans are assigned to a dedicated Account Manager. For MailChimp this must be performed through their ticketing system or their help center.

Trust and Deliverability

Data security and deliverability are at the heart of everything we do.
Read on to find why Moosend's service is so special.

Dedicated Ips

Moosend offers users dedicated IPs upon request.


Both SPF and DKIM are security mechanisms and both Moosend and MailChimp offer excellent email authentication facilities to that extent.

Access to Deliverability Team

As a Moosend customer you get access to our deliverability team.

Trusted By Thousands Of Businesses Worldwide

"A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!"


"Moosend allows us to customize different HTML email templates which add versatility to our email deployment. It offers very comprehensive reports on recipients, bounces, opens and clicks that are essential to our daily campaign analysis."


Send unlimited email campaigns for free! Start your free trial with Moosend today! All features including automations are available right away! No credit card required.